CDOT’s “2-Hourglass” display targets drinkers

September 3, 2020 - Denver Metro Area Traffic Safety - Stanley Marketplace hosts oversized beer and wine simulation for DUI education

AURORA, CO — Don’t make a pour decision. Know your BAC and catch a sober ride if you’re impaired. The Colorado Department of Transportation (CDOT) is taking its Take Some Time campaign to new heights with a six-foot-tall beer and wine glass simulation. The display imitates an alcoholic beverage slowly being “consumed,” increasing the amount of time until a person returns to sobriety, or .00% BAC. When the liquid disappears, it then refills to repeat the process. This simulation process will cycle in 15-minute increments.

WHAT:             CDOT’s 2-Hourglass display on DUI prevention

WHEN:             The display will be installed for two weeks starting Sept. 4. 

In-person media availability:  Sept. 4, from 10 a.m. to 12 p.m

WHERE:          Stanley Marketplace

                      2501 Dallas St., Aurora, CO 80010

VISUALS:        CDOT’s a six-foot-tall 2-Hourglass beer and wine glass simulation

INTERVIEW OPPORTUNITIES (in-person or virtually):

  • Sam Cole, CDOT Communications Manager (Contact information above)
  • Bryant Palmer, Stanley Marketplace Chief Storyteller 
    [email protected]
  • Keith Nothacker, BACtrack President and CEO
  • Please contact by phone: 415-850-5097

WHY:     CDOT’s Take Some Time campaign aims to change the way people think about one glass, pint, or shot of alcohol in regards to impairment. CDOT created the large-scale 2-Hourglass fabrication to reinforce that a single alcoholic drink can impair a person for up to two hours, and that the only appropriate time to drive is with a BAC of zero.

CDOT has partnered with BACtrack®, a leading breathalyzer company, to make personal breathalyzers more accessible by offering Colorado residents 50% off through Sept. 20. Stanley Marketplace provides a high-visibility location with a high volume of foot traffic and allows for proper social distancing.