Keep Your License Safe

Colorado Department of Transportation (CDOT) launched a public awareness campaign to help educate new teen drivers about safety laws that specifically apply to them, known as Colorado’s Graduated Drivers Licensing (GDL) laws. CDOT’s new “Keep Your License Safe” campaign is a humorous and engaging social media effort that targets teens with information about laws that apply to them: no cell phones, no passengers under 21, and always wear a seat belt.

GDL laws were designed to keep drivers under the age of 18 safe by giving them driving experience without distractions, and by limiting dangerous driving situations. Over the past 20 years, GDL has contributed to a near 50% reduction in traffic fatalities involving young drivers. Continued education about GDL laws and enforcement of the restrictions are important for maintaining positive results.

CDOT’s “Keep Your License Safe” campaign focuses on three key GDL laws through a series of short videos using a “peer-to-peer” messaging model. Each video highlights a different GDL law, with one teen playing all the roles.