Live to Ride

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Motorcycle Safety Campaign - For Drivers

Urging motorists to ‘look twice,’ this summer CDOT uses humor to drive home a serious safety message. The campaign features a radio spot with burly-sounding motorcycle riders singing their message to motorists. Other advertising tactics, which also include billboards, bus tails, web banners and gas station ads, are running statewide.

Watching Me - Audio Ad
Don't You Forget About Me - Audio Ad

Program Overview

Motorcyclists make up just three percent of vehicles on the road but account for 18% of overall fatalities.  Nationally, per vehicle mile traveled, motorcyclist fatalities occurred 26 times more frequently than passenger car occupants in a traffic crash. These fatalities tend to peak during the summer months with more motorcycles on the road. CDOT’s campaign raises awareness urging drivers to use extra caution.

Head injury is the leading cause of death in motorcycle crashes. Nationally, 715 lives could be saved each year if helmets were worn by all motorcyclists. Colorado does not require motorcyclists to wear helmets.

Live to Ride

CDOT's Live to Ride campaign is designed to help motorcyclists of all skill levels ride safely, have fun, and most importantly, stay alive. Live to Ride endorses three primary safety messages:

  • Get Training: Lack of training is a factor in Colorado's fatal motorcycle crashes.  Motorcycle riders were found to be at fault in 7 out of 10 fatal crashes.
  • Ride Sober: Impaired riding is also a major problem. 14% of riders killed in motorcycle crashes in 2013 were under the influence of alcohol.
  • Wear Proper Protective Gear: Nearly two-thirds of the riders killed in Colorado last year were not wearing a helmet or were wearing it incorrectly.

Just as football players are required to suit up for the big game, or pilots must complete hundreds of hours of training in order to fly solo, riders need to wear protective gear and get proper training to know how to handle their machines. And riding sober, well, that's just common sense.

For more information on Live to Ride or to get involved, please contact us.

  • View the Colorado Motorcycle Skill Rating Map.
    Map - Thumbnail Section

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