Cannabis Study Shows Education and Transportation Alternatives Are Key to Reducing Impaired Driving

Traffic Safety Pulse News

HighDriving.jpgEaze, a cannabis technology platform, released the first study of its kind in California, called “Perceptions on Impairment: Cannabis Consumers in Focus.” The report shows significant gaps in consumer education about impairment by capturing cannabis consumers’ transportation choices before and after consumption. The research, done in partnership with Lyft, also uncovers key opportunities to decrease impaired driving through transportation substitutes and targeted messaging.

The report pulls insights from the user behavior of Californians 18+ who had consumed cannabis within 30 days preceding the survey. The report reveals consumer education is needed, positions about safety vary widely, message and messenger make a difference, and age and gender influence risk taking.

Solutions like low-or-no-cost rideshares or cannabis delivery can considerably deter the decision to drive, if they were available, the report highlighted.

Ease is dedicated to help decrease impaired driving through education and prevention methods.

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