Spanish Doubleheader - Soccer and Music Provide Backdrop for DUI Messaging

Wednesday, June 19, was a busy day in Colorado’s Hispanic community with the 2019 Confederation of North, Central American and Caribbean Association Football (CONCACAF) Gold Cup Group A soccer matches. Between Mexico playing at Mile High Stadium and Jennifer Lopez performing live at the Pepsi Center, these events totaled a combined attendance of over 70,000 people!

In an effort to capture attendees’ attention, CDOT partnered with KCEC-TV, Denver’s Univision station, Lyft and BACtrack to deliver memorable, measurable and actionable reminders on why it’s important to plan ahead before drinking to get home safely after these events.

Univision’s local news teams staffed Facebook pop-ups at both events, including a Jennifer Lopez look-a-like contest judged by CDOT Traffic Safety Communications Manager Sam Cole. In-depth interviews designed to promote the knowledge and use of breathalyzers were featured, as well as product testing opportunities. Lyft provided promotional codes for both events, ensuring that soccer and music fans alike had the opportunity to take advantage of discounted ride-sharing trips instead of driving impaired.

Enjoy this informative segment (in Spanish) featuring Cpl. Ivan Alvarado from the Colorado State Patrol: https://www.facebook.com/noticiasunivisioncolorado/videos/2696811107000243/