CDOT's Cannabis Conversation kicks off road show with events in Colorado Springs, Pueblo and Denver

Traffic Safety Pulse Newsletter - May 2019

In April, the Cannabis Conversation kicked off a series of meetings across the state to discuss the issue of marijuana-impaired driving and identify potential solutions.

CDOT started the conversation at Colorado State University – Pueblo’s Institute of Cannabis Research (ICR) Conference. At the conference, CDOT led a panel discussion about the current challenges facing the issue of cannabis and driving, and asked attendees for their input on what data we still need — and what data is out there that can help address the problem.

The CDOT team returned to Pueblo later in April to present to a more diverse group of stakeholders interested in the impacts of cannabis on their community. Researchers, educators and community leaders were asked to help brainstorm new and creative solutions to keep high drivers off the road. Feedback from these events will be compiled and used as CDOT begins to develop creative solutions to the issue of cannabis and driving.

On Tuesday, April 16, CDOT, along with the Southern Colorado Cannabis Council, ICR and Native Roots, hosted a stakeholder workshop and public open house in Colorado Springs. CDOT brought together 17 stakeholders from the cannabis industry, healthcare, law enforcement and local government to talk about how the issue affects them and their organizations, and to brainstorm new and creative ways of addressing the issue.

Following the workshop, CDOT invited the public to join the conversation at an open house where guests provided feedback on the potential solutions and weighed in on the campaign’s creative ad concepts currently in development for a future awareness campaign.

The conversation continued further north at the FlyHi 420 Festival, the state’s largest gathering of marijuana enthusiasts. CDOT hosted a tent at the festival and asked Coloradans, “Why do you choose not to drive high?” A video team was on hand to capture the answers to that question and others, and CDOT representatives engaged with the crowd to ask how they felt about various PSA ad campaign concepts that CDOT is workshopping for next year’s safety campaign.

Traffic Safety Pulse Newsletter - May 2019
Traffic Safety Pulse Newsletter - May 2019