CDOT Partners with Local Bars to Urge Motorcyclists to Wear Proper Gear

20% of traffic fatalities in 2019 are motorcyclists  

As prime riding weather approaches, the Colorado Department of Transportation (CDOT) is encouraging motorcyclists across the state to wear appropriate safety gear when they hit the road this fall. Though motorcycles account for 3% of all registered vehicles in Colorado, they represent 20% of all traffic fatalities to date in 2019.

In an effort to prevent motorcycle fatalities and serious injuries, CDOT is launching a new campaign to reach motorcyclists about the importance of wearing protective gear. In 2019, there have been 90 motorcycle fatalities.  

In the campaign CDOT is working with local bars and motorcycle events to distribute information with catchy phrases about the life-saving benefits of helmets, gloves and other gear. The catchy phrases appear on over 1500 drink coasters and posters at bars and other venues in the state. The coasters, shaped as a helmet and gloves, depict messages like “Don’t want to leave a mark? Wear a helmet” and “Clinically proven to prevent road rash. Wear proper riding gear.”

In addition, radio ads will run on Pandora and Spotify and use similar phrases to encourage the use of proper gear while riding. View all campaign assets here.

“Even the best motorcycle riders can be involved in a crash,” said CDOT Executive Director Shoshana Lew. “Therefore, CDOT is working to find unique and engaging ways to urge motorcyclists to always wear helmets and other protective gear. We hope this campaign grabs the attention of motorcyclists and helps everyone get home safely.” 

From 2012 to 2018, motorcyclist fatalities increased by more than 30%. Motorcycle fatalities reached a peak of 125 in 2016. 

CDOT urges motorcyclists to:

Wear proper gear.

Proper gear includes boots that cover the ankles, riding pants and jacket, gloves, eye protection, and a helmet.

Receive professional training.

All motorcyclists should receive professional training. Long-time riders should go to training classes for a refresher every few years 

Follow all traffic laws.

All motorcyclists are required to follow the rules of the road. In Colorado, lane splitting is illegal.

Ride sober.

Even one drink can decrease reaction times, coordination, vision, judgment, and concentration, all of which are crucial when operating a motorcycle.