Agenda

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2-4 p.m.

Executive Committee Meeting

6-8 p.m.

Welcome Reception

8-8:30 a.m.

Breakfast
* States grouped and seated together

8:30-11:30 a.m.

Plenary Session
Welcome from Gov. Hickenlooper or Mayor Hancock
Welcome from CDOT Executive Director
Welcome from AASHTO TransComm Chair

Morning Keynote and Collaboration Session: "Together"
Can everyone sing from the same page of music when it comes to talking about transportation? Whether roads or transit, cars or buses, transportation impacts everyone's daily lives and the economy. But how often do we really talk together with each other and with the public? Learn from our panelists as they explain the successes and challenges of speaking together.

11:30 a.m.- 1:30 p.m.

Lunch

Keynote and Panel Discussion: "Tech"
Innovative new technology can transform the safety, mobility and efficiency of the transportation system, and foster continued economic vitality. In just one year, Uber launched a self-driving ride service; Ford, Volvo, Volkswagon and Waymo announced that self-driving cars would be on the market in five years; a self-driving truck drove across the country; and buses started autonomous loops.
And it's not just roads; Hyperloop raced to deliver goods and people at 700 miles an hour, and Uber announced UberAir. Learn from panelists not just about what is changing transportation as we know it, but how communicators are engaging a public that has not yet caught up with the rapid deployment of the innovations.

1:45-2:45 p.m. Concurrent Sessions
3-4 p.m.

Concurrent Sessions

Monday Concurrent Sessions:
Sessions repeat; attendees may attend two of the three sessions.

"TOGETHER"
Transportation is an economic catalyst. States know this but it is often hidden behind the scenes. Learn more about how economic collaboration has become a big part of transportation planning and communications.
Speaker Options:

  • Trucking/Freight in Iowa
  • Significant Project with Economic Development (AZ? Work with Chamber group, Tennessee with car factories)
  • Joint Planning that hits all modes (Public Involvement group, CO US 36

"TOOLS"
Everyone uses our roads, yet so many communications tools only hit one audience. Learn more about best practices in "cross talk" and how we talk different modes—to different customers or even the same customer who one day rides the buses, calls up Uber that night, and the next morning carpools in a new Express Lane.
Speaker Options:

  • Trucker Information (States with great apps?, new parking tools)
  • All mode communications (Ride Scout, Xerox)
  • Promoting Alternatives (Success stories/campaigns in collaboration for TDM on carpooling, etc.)
  • Public involvement communications (how to balance planning with people pro-roads/transit/etc.)

"TOOLS"
We are only at the dawn of the age of immersive and total connectivity, of living in a world that is once-removed, created, produced, reflected, enhanced, packaged, filtered and shared. How are you interacting with the average adult, who spends more than 11 hours a day on digital media and 23 hours a week texting, or contributes to the over 6 billion hours of YouTube watched every month? Learn more about digital engagement and video strategies to reach people where their attention really is.
Speaker Options:

  • AASHTO DOT TV
5:15-5:30 p.m. Walk to 16th Street and Shuttle to Denver Union Station for tour
5:30-7 p.m. Tour Denver Union Station
Tour the exceptional Denver Union Station, a unique public-private partnership between the Regional Transportation District, Colorado Department of Transportation, City and County of Denver, Amtrak and BNSF that is the hub for all modes of transportation in Colorado.

Dinner on own

Sign up during the conference to join like-minded communications professionals at dinner, and share best practices, lessons learned and hurdles overcome. Meet outside Denver Union Station for a dinner group:

  • Digital/Social Media
  • Project Communication
  • Safety Communications/Cone Zone
  • Collaboration (between modes)

7-8 a.m.

Breakfast

8-10 a.m.

Plenary Session
State Roll Call: "Tools"

10-10:15 a.m. Break
10:15-11:15 a.m. Concurrent Sessions
11:15 a.m.-12:15 p.m.

Concurrent Sessions
Tuesday Concurrent Sessions:
Sessions repeat; attendees may attend two of the three sessions.

Learn from forward-looking DOTs and transit agencies engaged in change communications as they undergo monumental shift in transportation technology—such as self-driving vehicles—explore new funding innovation—like public-private partnerships or road usage charges—take new approaches to construction—such as design build—and launch new services, like express lanes or new transit systems communications. How do you teach the public?

"TEACH A" Communicating Something New - Services
Toll Roads/Express Lanes (WA/VA/FL/KS), new transit service (Bus Rapid Transit, Trolley, KCATA)

"TEACH B" Communicating Something New - Structure
Road Usage Charge (OR/CA) and Public Private Partnerships (PA, ID, TX, CO), Other????

"TEACH C" Communicating Something New - Innovation
Technology (USDOT Mike Pino, MI, WA)

12:30-2:30 p.m. Awards Luncheon
3-4:30 p.m.

Plenary Session
"TEACH"
"You just need to be more efficient with your money."
"Everything you touch is over budget and over schedule."
"You don't do enough to help me get to my job.""I would never trust an agency with bad customer service with more money."
As the public continues to challenge us, we are equally as challenged on how we teach the public about the role of transportation, transportation funding, and how we emphasize customer service as opposed to a construction schedule. Learn from our panel as we discuss how to build trust in government.

AASHTO Report

5:15-5:30 p.m. Board buses and travel to viaduct for Host State Event

5:30-10 p.m.

Uniquely Colorado and transportation experience!
Join world-class graffiti artists as we make our mark on the Central 70 Viaduct, Colorado's largest-ever road infrastructure project. Learn more about how we are working to connect community, commerce and commuters. Dinner and drinks will be provided by some of Denver's most popular food trucks!

Your challenge: join in our "'duct-work II" as visiting artists. We'll award a prize to the best "amateur" art.

Dress is casual. (Think even a little gritty.)

Check out this video to see what you can expect:

7:30-8:15 a.m.

Breakfast
8:15-9:15 a.m.

Plenary Session
"TOGETHER"
As one of the first states to legalize recreational marijuana, how has Colorado (and its state agencies) approached the enforcement of new driving high laws, regulation of sales and education about the impacts of marijuana to youth, all while the federal government is watching? The session explores how Colorado agencies have worked together to implement legalization—all with lessons learned.

9:30-10 a.m.

Board Buses and travel to local grow facility/dispensary
Attendees must pre-register for tour or alternative session

10-11 a.m.

Grow facility/dispensary tour*

11-11:30 a.m.

Board buses and travel back to hotel

10–11:30 a.m. Alternative session
Join the AASHTO media team for a short, intensive media training.
12 p.m. Lunch Dine Around

Colorado is in a unique position, both with the legalization of marijuana and the relationships that CDOT, the Highway Safety Office (HSO) and the Office of Communications have forged with the marijuana industry. We believe that marijuana education and awareness regarding driving high, at point of sale, is critical in educating consumers about the dangers of, and penalties for, driving high.

Focus groups have been conducted, and campaign materials created, based on feedback from those in the industry who have knowledge of what will resonate with consumers of marijuana in regards to driving high. Teams within states with marijuana legalization on the horizon that are interested in learning how Colorado regulates the cultivation and sale of marijuana (from seed to sale)—and educates the public on driving high—may be interested in learning more about the industry.

With that in mind, we arranged a tour of a local marijuana cultivation facility/marijuana dispensary. Several government entities from various states, and Canada, have completed similar tours, and the feedback has been overwhelmingly positive.

CDOT appreciates that there are different individual and agency views on Colorado's legalization of marijuana. This tour is an exercise to inform and educate how CDOT, HSO and Colorado are fulling their duties and responsibilities to the citizens of the state though good government. Please respond only if you are interested in being included in the tour.