Campaign Launches with Media Event & Creative Testing

Phase 2 Launch

In March, CDOT and its partners officially kicked off the 2019continuation ofThe Cannabis Conversation with a media launch event at Lightshade Dispensary. Media was invited to get an inside look at some of the creative concepts CDOT is working on for a marijuana-impaired driving campaign and speak to representatives from our team, the Colorado State Patrol, the Marijuana Industry Group and Lightshade. Meanwhile, as part of our goal to engage the public in a collaborative process to develop CDOT’s future education campaign, we were also wrapping up preliminary creative message testing with a group of online survey participants who were recruited to provide feedback used to refine these initial concepts.

Over the next few weeks, CDOT will be tweaking our creative concepts and messages based on the preliminary feedback we received. In mid-April, we’ll be launching a widespread public survey inviting the greater population to weigh in on 2-3 concepts–giving you the chance to voice your opinion on how CDOT talks to Coloradans about marijuana-impaired driving. CDOT looks forward to sharing these ideas with the community and hearing your honest, constructive ideas for how our future education campaign can most effectively address the complicated issue of cannabis and driving. Stay tuned for details on how you can get involved in this process and other ways to be apart of the Cannabis Conversation.

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