Seat Belt Schooled

The Contest

Teens know wearing a seat belt can save their lives, but they are still not buckling up for every ride. In response, CDOT recently launched a seat belt safety campaign using Snapchat, with the goal of increasing habitual seat belt use among Colorado teens.

The contest invites Denver County high school students to use targeted Snapchat geofilters, designed specifically for their school, to Snap seat belt-themed photos to friends and CDOT's SeatBeltContest Snapchat account during the school week of Sept. 18, 2017. Through the course of the week, students will receive direct Snaps from the CDOT account, encouraging them to participate in the contest, as well as important seat belt safety messaging.

Thirty Denver County public high schools received scented air fresheners to be distributed to students to encourage contest participation while also serving as a constant reminder in their vehicles to buckle up for every ride, every time. The double-sided air fresheners feature a unique Snapcode to join the contest on the front, and contest rules along with a seat belt-focused safety message on the back.

How to Win

On Monday, Sept. 25, the high school with the most shared Snaps using their unique, school-specific geofilter will be announced as the winner via a Snap from CDOT's Snapchat account, and via CDOT's Facebook page. That week, that same high school will be awarded the Colorado Championship Belt, a trophy that combines a championship boxing/wrestling belt with a seat belt to highlight dedication to seat belt safety.

Why Seat Belt Safety is Important

Seat belts reduce serious crash-related injuries and death by about half, so CDOT wants to spread the message of seat belt safety to enlighten and empower students to create the habit of buckling up for every ride, every time, no matter the distance.

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Contact Us
  • Sam Cole
    Communications Manager
    Email Sam.

  • Lynn Holly
    Occupant Protection/
    Child Passenger Safety
    (Not Click-It or Ticket related)
    Email Lynn.

  • Department of Revenue
    Division of Motor Vehicles
    DOR/DMV Website


  • Teen Driving Alliance logo
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