March 17: Socioeconomic crash factors

Traffic Safety Pulse News

This webinar will address how social and economic factors can play a role in crash injuries and fatalities. Dr. Klinich will discuss her study which analyzed crash fatality data and found that lower education levels, more rural environments, and lower income levels resulted in higher numbers of fatalities than expected. This was due to dangerous crash types, lower restraint use, and older vehicle age. In Mr. Cole’s presentation, he will provide an overview of Virginia’s Pedestrian Safety Action Plan (PSAP) and explain how his team used Virginia's Health Opportunity Index as a factor to help determine the PSAP priority locations. Mr. Cole will show how the same model could be explored for additional programs and safety planning.

Speakers: Mark Cole is an Assistant State Traffic Engineer with the Virginia Department of Transportation and leads VDOT’s highway safety programs. For over two decades, Mark has held several leadership positions with state and local transportation departments in Virginia and North Carolina with a focus on the planning, design, and construction of transportation projects that serve all modes of transportation. Specific areas of professional interest and passion include traffic safety, urban street design, and transportation program and project management.

Date: March 17, 2021

Time: Noon – 1:10 PM MDT