CDOT brings Pedestrian Safety campaign to life in Denver

Traffic Safety Pulse News


CDOT launched its Pedestrian Safety campaign on Monday, Feb. 21. This year, CDOT partnered with local businesses along South Pearl Street in Denver — a heavily pedestrian trafficked street — to get the message out. Because most crashes that involve pedestrians happen in the evening or during low-light conditions, such as dusk, CDOT outfitted a number of stores with bright neon LED signs in storefront windows. The signs remind everyone to use extra caution and be aware of pedestrians during low-visibility hours.

CDOT hosted a press event at Kaos Pizza, where Cade Arvin, a 15-year-old pedestrian crash survivor, and his mom delivered one of the neon signs to be hung. “I was lucky to survive, which is why my mom and I are dedicated to raising awareness for drivers to look for pedestrians. I hope that these signs make drivers think twice and look twice when they are behind the wheel and that this campaign prevents other pedestrians from getting hit.” 

CDOT hopes to work with additional partners in the future to continue displaying the signs throughout different parts of the state. To view all campaign assets, click here.