CDOT launches campaign displaying DUI mugshots of iconic winter characters for the holiday season

Traffic Safety Pulse News

Holiday gatherings are in full swing, and CDOT is encouraging motorists to stay off the naughty list by planning a sober ride home from festivities. The agency is currently supporting the Colorado State Patrol and 77 local law enforcement agencies to conduct the Holiday Parties enforcement period, which will conclude on Dec. 20.

For the holiday season, CDOT is displaying mugshots featuring holiday icons who made the selfish decision to drive impaired. Mugshots of Rudolf, The Grinch, Santa and more aim to encourage patrons to choose a designated driver or use a rideshare service, taxi or public transportation if they have been consuming alcohol or drugs. The posters can be found in bars across Colorado Springs and Denver.

AI-generated mug shot of the Abominable Snowman. On-graphic text reads, “Not chill.”

In partnership with Uber, CDOT recently completed a ride credit voucher for the Thanksgiving holiday. During this time, 575 safe rides were provided statewide. Throughout 2023, CDOT distributed more than $25,000 in credits and 7,600 rides over four holiday enforcement periods: the 2023 football season kickoff and four special events including Pride and Summer Strikeout.

The recent Thanksgiving Week enforcement period ended on Nov. 29 and resulted in 268 arrests across 84 participating agencies. The agencies with the highest number of arrests were Colorado Springs Police Department (24), Aurora Police Department (22) and Lakewood Police Department (19). Colorado State Patrol reported 77 arrests. The next enforcement period is New Year’s Eve Weekend from Dec. 29–Jan 3.