The Heat Is On hits the Civic Center Night Market

On Friday, July 31, representatives from CDOT’s DUI-prevention campaign attended Denver’s Civic Center Night Market to talk with the community about impaired driving. The event gave the team a chance to connect directly with attendees, sharing vital information about the consequences of a DUI. In just a few hours, they engaged with more than 50 people, fostering meaningful conversations about personal responsibility and road safety.

Activations like this one are a key part of the campaign’s public awareness strategy, meeting people where they are and delivering safety messages in a relatable, conversational setting. These direct, in-person connections help cut through the noise and put a human face on the real-world impact of impaired driving. Continued community engagement through events like this is essential to helping The Heat Is On reach a broad audience and, ultimately, save lives by encouraging safer decisions behind the wheel.