3/20 Is the New 4/20: CDOT and Lyft Launch Marijuana Safety Campaign

In April, tens of thousands of people will gather in Denver's Civic Center Park in a celebration of cannabis culture—more affectionately known as 4/20. As marijuana users begin to plan for the event, CDOT has partnered with Lyft to launch the 320 Movement—a movement to plan a ride before you're high.

The 320 Movement includes free and discounted Lyft rides throughout the month leading up to celebrations to encourage marijuana users to always plan ahead for a safe, sober ride, and to make 3/20 as well-known as 4/20 (also seen as 420 and 4:20).

Throughout April, CDOT and Lyft will introduce additional tactics to engage with marijuana users throughout the state.Leading up to April 20, Lyft will have a fleet of 17 one-of-a-kind vehicles wrapped with green "Plan a ride before you're high" messaging on the roads across metro Denver. Seventeen percent of Colorado State Patrol DUI arrests last year involved marijuana. If you order a Lyft and one of its 17 specially branded "Plan a ride before you're high" cars picks you up, you will receive a discount up to $10 on your ride. In addition, a limited number of codes for discounted rides will be released online at 320movement.com every Sunday at 3:20 p.m. leading up to 4/20 (March 26, April 2, 9 and 16).

According to a 2016 survey conducted by CDOT, 55 percent of marijuana users said they believed it was safe to drive under the influence of marijuana. That's an alarming statistic given the fact that marijuana affects reaction time, judgment, motor skills, and perception of time and distance.

The goal of this campaign is to encourage marijuana users to treat marijuana consumption just like drinking and always plan to use a sober ride.