CDOT asks Coloradans why They Buckle up for May Mobilization Enforcement

CDOT, the Colorado State Patrol (CSP) and 80 participating law enforcement agencies across Colorado recently conducted the annual Click It or Ticket statewide May Mobilization seat belt enforcement from May 21 to June 3. The enforcement cited 5,678 unbuckled drivers and passengers, including 234 improperly restrained children younger than 15.

In conjunction with the Click It or Ticket enforcement period, CDOT is featuring real Coloradans in new safety ads to promote seat belt use. CDOT interviewed people throughout the state—including parents, nurses, priests, firefighters and military veterans—to learn their reasons for buckling up in the hopes that these messages will inspire fellow Coloradans to do the same.

From firefighter Kyle Holsinger in Boulder to Pastor Dave Palmer in Parker, these seat belt advocates are passionate about safety and the examples they set for others in their communities. Their stories, among others in both English and Spanish, will be featured in online videos, on gas station televisions and digital ads airing across the state. Additionally, the campaign will be featured on event tickets for partnering high schools throughout the school year.

In 2017, there were 192 unbuckled fatalities on Colorado's roads—accounting for about half of the 383 total passenger vehicle deaths last year in Colorado. The seat belt use rate in Colorado has dropped to 84 percent, ranking our state in the bottom third for seat belt use nationally.