Safety

Teen Driving: Snapchat Contest Encourages Teens to Buckle Up

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During the week of Sept.18, CDOT launched Seat Belt Schooled, a Snapchat contest that aims to increase habitual seat belt use among Colorado teens with friendly high school competition.

The contest invited Denver County high school students to use targeted Snapchat geofilters — designed specifically for their school — to send seat belt-themed photos to friends and CDOT’s SeatBeltContest Snapchat account. Throughout the week, students received Snapchats from the CDOT account with important seat belt safety messaging.

At the end of the contest, George Washington High School had the most shared Snapchats using their unique, school-specific geofilter and was announced as the winner on CDOT’s Snapchat account and Facebook page. The school was awarded the Colorado Championship Belt, a trophy that combines a championship boxing/wrestling belt with a seat belt to highlight dedication to seat belt safety. 

More than 30 Denver County public high schools received scented air fresheners to distribute to students to encourage contest participation and serve as a constant reminder in their vehicle to buckle up every ride, every time. The double-sided air fresheners feature a unique Snapcode to join the contest on the front, and contest rules along with a seat belt-focused safety message on the back.

Seat Belt Schooled was accompanied by a social media campaign, featuring Facebook and Instagram ads that communicated seat belt safety messaging and promoted participation in the contest.

To learn more about the contest, visit https://www.codot.gov/safety/colorado-teen-drivers/seat-belt-schooled

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