CDOT Kicks off It's Not Complicated campaign

Traffic Safety Pulse News

On June 28, CDOT launched a new campaign called “It’s Not Complicated.” The campaign aims to inform Coloradans that no matter how many alcoholic beverages they’ve had, the only safe choice is never to drive impaired.

Many people try to convince themselves they are okay to drive after consuming alcohol or marijuana. Unfortunately, magic solutions like the “chug two glasses of water” don’t exist. The truth is, if you’ve been drinking or using another impairing substance, you’re not okay to drive.

The new campaign features radio ads, social media, billboards, video ads and messaging in liquor stores, all showcasing charts and graphs to illustrate that no matter the circumstance, it’s never safe to drive impaired.

For more information on the It’s Not Complicated campaign, visit:

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