Meet The Effects: CDOT tackles driving high by personifying impairment

Traffic Safety Pulse News

Driving under the impairment of cannabis is commonly misconstrued among drivers in Colorado and is not taken as seriously as driving under the influence of alcohol. When someone is high behind the wheel, the chances of a crash are doubled, and the chances of a DUI are even higher. 

CDOT’s newest campaign, Meet The Effects, addresses the different effects cannabis impaired driving has by personifying them with the help of an animated character. Slowed reaction time, reduced focus, and temporarily weakened problem solving skills are science-based effects that our animated characters bring to life in a relatable and serious way, addressing the impairments that impact driving ability. 

Meet the Effects will be live in April and May across various print advertisements, digital and social media ads, and a :15 video spot, all showcasing the effect and consequences of driving while high. 

For more information on the effects and consequences of driving high, visit DriveHighDUI.com

Image of cannabis leaves with the message Don't Drive High present. Text overlay reads: Don't Drive High THC is proven to temporarily weaken problem solving skills and impair driving ability. Keep your high harmless and off the road. A DUI can cost upwards of $13,500. Visit DriveHighDUI.com for more information. Image of three different characters portraying the different effects of cannabis. Text Overlay Reads: Meet the Weed Effects Divided Attention Difficulty Problem-Solving Reduced Reaction Time THC is proven to temporarily weaken problem solving skills and impair driving ability. Keep your high harmless and off the road. A DUI can cost upwards of $13,500. Visit DriveHighDUI.com for more information.