Seat Belt Enforcement Campaign Begins Monday in Rural Colorado

STATEWIDE—Starting July 16, CDOT, the Colorado State Patrol (CSP) and local law enforcement agencies across the state will conduct a seven-day high-visibility Click It or Ticket enforcement period targeting rural areas of Colorado. These areas tend to have the lowest seat belt use rates in the state.

Currently, Colorado's statewide seat belt use rate is 84 percent, ranking Colorado in the bottom third in the nation. According to a 2017 CDOT study, the four Colorado counties with the lowest seat belt use were all rural: La Plata (74 percent); Montezuma (74.4 percent); Cheyenne (75.2 percent); and Mesa (75.5 percent). These rates are well below the national average for seat belt use of 90 percent.

"Wearing a seat belt can easily become a matter of life or death," said Darrell Lingk, director of the Office of Transportation Safety at CDOT. "It is the easiest way to protect yourself in a crash and can greatly enhance your chances of surviving."

There were 233 unbelted deaths in passenger-vehicle crashes last year in Colorado, accounting for half of the 437 total passenger vehicle fatalities in 2017. The National Highway Traffic Safety Administration (NHTSA) estimates that about 60 lives could be saved every year in Colorado if everyone buckled up.

In 2017, there were 28 fatalities in Weld County among people who were not buckled up. This represented over 50 percent of the total passenger vehicle fatalities (58) in that county for the year. Weld County has the second highest number of unbuckled fatalities of all counties in Colorado. El Paso County had the most (33).

As part of this year's targeted outreach, CDOT is working with places of worship throughout Weld County to display creative seat belt messages on outdoor signs to remind local residents of the importance of buckling up. CDOT hopes this local, creative approach to seat belt safety makes a memorable and lasting impact in the area.

"Buckling your seatbelt should be the first thing you do when you get into a vehicle," said Col. Matthew Packard, chief of the CSP. "The purpose of these enforcement periods is to make sure drivers and passengers get into the habit of using their seat belts every trip, no matter how short. It's a habit that might just save your life."

Fines for not wearing a seat belt start at $65, and parents and caregivers found with an improperly restrained or unrestrained child can receive a minimum fine of $82. Learn more about Click It or Ticket and Colorado's seat belt laws.