Alcohol and Impaired Driving
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Each year in Colorado, more than 26,000 people are arrested for DUI, and over 150 people are killed in alcohol-related traffic crashes—representing more than one-third of all traffic fatalities in Colorado. This year's campaign continues to focus on one key insight gleaned from research: Many members of our target audience (males, ages 21-35) do not consider driving after just a few drinks to be impaired driving.
In order to begin to shift this common misconception, CDOT has developed the "A Few Can Still be Dangerous" campaign, which serves as an important reminder that just because you've only had a few drinks, it does not mean it's safe to drive. As part of the campaign, CDOT introduced "A Few Brews - Social Experiment," where unsuspecting Coloradans were taken on what they thought was a craft brewery tour and turned out to be an experience they would never forget.
CDOT's Office of Transportation Safety and Communications Office oversee programs and public awareness campaigns in an effort to fight impaired driving. CDOT has launched a new anti-drugged driving campaign to educate motorists about the dangers of driving under the influence of medications, medical marijuana and illegal drugs.
Know Your Limit
Technology allows us to make smarter decisions about our health and lifestyle, and the same can be said for responsible alcohol consumption. With the introduction of personal breathalyzers, you don’t have to guess and hope you’re OK to drive — now you can get valuable information on your level of impairment. Over Labor Day weekend 2015 in Denver, the Colorado Department of Transportation offered bar hoppers an opportunity to know their blood-alcohol level by using a breathalyzer linked to a smartphone. The late night events aimed to educate the public about safe alcohol consumption and to curb Labor Day DUIs. The events attracted over 3,500 people. Watch the video.
The Heat is On
The Heat Is On is Colorado’s high-visibility enforcement campaign that combines increased DUI enforcement with a strong public awareness campaign during 12 enforcement periods throughout the year. CDOT provides grants to law enforcement agencies statewide to conduct overtime DUI enforcement using state and federal funding. CDOT’s Public Relations Office uses federal funds for media relations, advertising and community outreach.
CDOT's Office of Transportation Safety also provides federal grants for other impaired driving programs, including DUI courts, a traffic safety resource prosecutor and law enforcement coordinator, as well as training for law enforcement in the areas of drug evaluation and standard field sobriety testing.
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Promo code: CDOTRideSafe
If you’re new to Lyft, sign up with the promo code CDOTRideSafe for a $20 credit on your first ride. Once you download the app, create an account and enter the code in the Payment section. Or, you can have a link to the app sent directly to your phone.
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Promo code: NODUICO
Receive $20 off your first ride. To claim your discounted ride, sign up for an Uber account by downloading the app to your iPhone or Android, and enter code NODUICO under Promotions. Or, start an account.
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- Contact Us
- Glenn Davis
Highway Safety Manager
- Carol Gould
Highway Safety Manager/
State DRE Coordinator
- Leslie Chase
- Robin Rocke
- Media Contact:
- Glenn Davis